investing

Most investors underperform the broad market. One of the reasons for this might be the mentality of following the herd, acting on rumours, thinking of timing the market and hence tending to buy high and sell low. Most people have very short memory and hence may repeat the same mistakes again .

Most people do not understand economics and cannot even read a company balance sheet. Even if a person understands economics, they might allow emotions to affect their investment strategy.

Sone people tend to do a lot of trading. This leads to increase in the brokerage charges which in turn leads to decrease in the returns.

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